Things to Do During the World Cup in Guadalajara

Guadalajara — Mexico's second city — hosts World Cup 2026 matches at Estadio Akron. Known for tequila, mariachi, and one of the most passionate football cultures in the world, here's what to do during the tournament.

1. 1

   Experience the FIFA Fan Fest Guadalajara

   Fan Zone

   The official FIFA Fan Festival in Guadalajara will be one of the biggest free fan zones in Mexico. Expect giant screens in a central plaza, live music, local food vendors, and an electric atmosphere for every match.

   View Guadalajara fan zones
2. 2

   Watch matches at Estadio Akron

   Attraction

   Estadio Akron (home of Chivas) is the World Cup venue for Guadalajara. Located in the Zapopan suburb, it's reachable by the Macrobus or taxi from the centre. The fan atmosphere around Chivas' home ground is legendary.

3. 3

   Tequila tasting day trip to the town of Tequila

   Day Trip

   The town of Tequila is just 60 km northwest of Guadalajara. Take the Jose Cuervo Express scenic train or drive through blue agave fields. Tour distilleries, taste tequila at the source, and return the same day.

   Book the Jose Cuervo Express in advance — it sells out quickly during peak season.

4. 4

   Explore Tlaquepaque's artisan village

   Attraction

   Tlaquepaque is a colonial-era village (now a Guadalajara suburb) known for handblown glass, ceramics, and folk art. Walk the cobblestone streets, shop for souvenirs, and eat traditional birria.

5. 5

   Bar-hop on Avenida Chapultepec

   Sports Bar

   Avenida Chapultepec is Guadalajara's main nightlife strip — craft breweries, mezcal bars, and street food stands. On match days, expect outdoor screens at many bars.

6. 6

   Eat street food at Mercado San Juan de Dios

   Food & Drink

   The largest indoor market in Latin America. Hundreds of food stalls serving tortas ahogadas, pozole, and fresh fruit. Also great for football shirts and souvenirs.

7. 7

   Visit the historic centre and Guadalajara Cathedral

   Attraction

   Guadalajara's centro historico features the iconic twin-towered cathedral, Plaza de Armas, the Hospicio Cabañas (UNESCO World Heritage Site), and the Degollado Theatre. All walkable.

8. 8

   Catch live mariachi at Plaza de los Mariachis

   Attraction

   The birthplace of mariachi music. In the evenings, bands gather at Plaza de los Mariachis to perform — pay for a song or just soak up the atmosphere with a cold beer.